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Ruse App Privacy Policy

Effective Date: March 10, 2026

1. Introduction

1.1 Who We Are

ARCOS Labs ("ARCOS Labs," "we," "us," or "our") operates the Ruse AI Detection App (the "App") and the related website at ruseapp.ai (the "Website") (collectively, the "Services"). The App is available on iOS in the United States and is the primary interface through which users submit media for AI detection analysis. The Website serves informational and account management purposes. We are committed to protecting the privacy and security of your personal information. Please note that the disclosures and rights set forth in this Privacy Policy are provided in the interest of transparency and are not intended to waive any applicable exemptions under state and federal law.

1.2 Scope of This Policy

This Privacy Policy describes:

This Privacy Policy applies to personal information collected through the Services, including:

This Privacy Policy should be read together with our Terms and Conditions, which govern your use of the Services. Please note that our Services may contain links to third-party websites or services. This Privacy Policy does not apply to those third parties. We are not responsible for their privacy practices and encourage you to read their privacy policies.

2. Information We Collect

As used in this Privacy Policy, "personal information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identifiable individual. Personal information includes "personal data" and "personally identifiable information" as those terms are defined in applicable privacy laws.

Personal information does not include publicly available information; lawfully obtained, truthful information that is a matter of public concern; information that has been deidentified; or aggregate consumer information. "Publicly available information" includes information made available from federal, state, or local government records; information that a business has a reasonable basis to believe is lawfully available to the general public, either through widely distributed media or by the individual; and information made available by a person to whom the individual has disclosed the information if the individual has not restricted the information to a specific audience.

We may create aggregated, anonymized, and deidentified information from personal information by removing certain data components (such as your name, email address, or linkable tracking identifier) that make the data identifiable, or through aggregation, obfuscation, or other means. Subject to applicable law, our use and disclosure of such aggregated, anonymized, and deidentified information is not subject to this Privacy Policy.

2.1 Information You Provide Directly

Account Information:

When you create an account, we collect:

Payment Information:

Payment information is processed exclusively through Apple's App Store (In-App Purchases). We do not directly collect or store credit card or banking details. We may receive payment confirmation and transaction history from Apple for the purpose of maintaining your subscription and payment records.

Submission Information:

When you submit media through the App, we collect:

Communications:

When you communicate with us, we collect:

2.2 Information Collected Automatically

Our Services may use cookies and other tracking technologies such as web beacons, embedded scripts, and tags (collectively, "Cookies"), which collect information from you automatically as you use our Services. On our Website, this may include:

On the iOS App, we collect standard mobile device identifiers and session data in accordance with Apple's platform guidelines. For more information on our use of tracking technologies, please review Section 5 ("Cookies").

2.3 Information from Third Parties

We may receive limited information from our service providers, including those providing infrastructure and hosting services, payment processing, communications, security, and other services. For example, we may collect payment confirmation and subscription status information from Apple to facilitate payments and prevent fraud.

We do not purchase data from data brokers or third-party marketing companies.

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 To Provide and Operate the Services

Account Management:

3.2 For Legal and Evidentiary Purposes

ARCOS Labs retains user-submitted media, including AI detection results, as this data may serve as evidence in future legal proceedings, including litigation on behalf of potential clients. Specifically, we may use submission data to:

By submitting content through the App, you represent that you have the right to submit that material. You acknowledge and agree that we may retain your submissions and use them as potential evidence in future legal proceedings, including litigation on behalf of third-party clients.

3.3 To Communicate With You

App Communications:

Important: We do not send marketing communications or newsletters. All communications are transactional and related to your use of the App.

3.4 For Security and Fraud Prevention

Security:

Compliance:

3.5 For Analytics and Improvement

Service Improvement:

Research:

3.6 Use of Submission Media

We understand that the media you submit through the App may be personal or sensitive in nature. We want to be transparent about how your submissions are and are not used:

If we ever wish to use your submission for a purpose not described in this Privacy Policy, we will contact you and obtain your explicit consent before doing so.

3.7 Prohibited Submissions

To protect all users and comply with applicable law, you must not submit the following types of content through the App:

For clarity: The App is designed for users to analyze publicly available or publicly posted content (such as social media posts, online videos, and other publicly shared media) to determine whether it may be AI-generated. Submitting screenshots or recordings of publicly available content for AI detection analysis is a permitted and intended use of the App.

If we become aware that prohibited content has been submitted, we reserve the right to:

This list of prohibited submissions is also addressed in our Terms and Conditions. By using the App, you agree not to submit prohibited content as described herein and in the Terms and Conditions.

4. How We Disclose Your Information

We may disclose your information to the following parties. We do not disclose personal information to third parties for those third parties' own marketing purposes.

4.1 Legal and Evidentiary Disclosures

Submissions:

We may make available your submissions (detection outputs, URLs, and analysis) to:

Identity Protection:

We do not disclose user identity unless:

4.2 Service Providers

We may disclose information to service providers who perform services on our behalf, including:

Infrastructure and Hosting:

Payment Processing:

Communications:

Security:

4.3 Parties Related to Compliance and Harm Prevention

We may disclose information:

In Legal Proceedings:

To Law Enforcement:

In Emergency Situations:

4.4 Business Transferees

If ARCOS Labs is involved in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding, personal information may be transferred to the successor entity, subject to this Privacy Policy or an equivalent policy.

4.5 Aggregate, Anonymized, and Deidentified Data

We may create and disclose aggregate, anonymized, or deidentified data that cannot reasonably identify you in accordance with applicable law, including:

As noted above, our use of aggregated, anonymized, and deidentified data is not subject to this Privacy Policy.

5. Cookies

We use Cookies on our Website to maintain your session and keep you logged in; remember your preferences and settings; provide security and prevent fraud; ensure the Website functions properly; and analyze the use of our Website. The iOS App uses standard mobile session management and device identifiers rather than browser cookies.

5.1 Cookies We Use

Cookies on our Website generally fall into the following categories:

You can modify your browser settings to accept or decline certain cookies. However, if you decline certain cookies, some features of our Website may not function as designed.

5.2 Analytics Information

We may use Google Analytics or other providers for analytics services. These analytics services may use Cookies to help us analyze how users use the Website. Information generated by these services (e.g., your IP address and other usage information) may be transmitted to and stored by Google Analytics and other service providers on servers in the U.S. (or elsewhere) and these providers may use this information for purposes such as evaluating your use of the Website, compiling statistical reports on Website activity, and providing other services relating to Website activity and other Internet usage. You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on.

5.3 Do Not Track

Some browsers transmit "Do Not Track" signals. We do not currently respond to Do Not Track signals because there is no industry standard for how to interpret them. We will reassess our position if a clear standard emerges.

6. International Data Transfers

The Services are primarily intended for users in the United States. However, your information may be transferred to, stored, and processed in countries other than your own where our service providers operate. These countries may have data protection laws different from those in your jurisdiction.

6.1 Where We Process Data

ARCOS Labs is based in the United States. Your information may be transferred to, stored, and processed in:

6.2 Safeguards for International Transfers

When transferring personal information internationally, we implement appropriate safeguards, including:

For users subject to EU, UK, or Swiss data protection laws, we will implement Standard Contractual Clauses or other legally approved transfer mechanisms as applicable.

7. Data Retention

7.1 Retention Periods

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Account Information:

Submission Data:

Payment Information:

Communications:

Technical Data:

7.2 Deletion and Anonymization

After retention periods expire:

7.3 Exceptions to Deletion

We may retain information longer when:

8. Data Security

The security of your personal information is important to us, but no method of transmission over the Internet or method of electronic storage is 100% secure. We implement reasonable administrative, technical, and physical security measures to protect personal information against unauthorized access, disclosure, alteration, and destruction, but we cannot guarantee its absolute security. You transmit information to us at your own risk and are responsible for the security of information in your possession or control. We recommend:

8.1 Data Breach Notification

In the event of a data breach that compromises the security, confidentiality, or integrity of your personal information, we will notify affected users in accordance with applicable federal and state law, including California's data breach notification statute (Cal. Civ. Code § 1798.82). Notification may be provided via email, in-App notice, or prominent posting on our Website, depending on the circumstances and as required by law. We will also notify relevant regulatory authorities as required.

9. Your Privacy Rights

9.1 General Rights

All users may have certain rights regarding our collection, use, and disclosure of personal information in connection with their account.

Access:

You can access your account information through your account dashboard at any time.

Correction:

You can update your account information (name, email, password) through your account settings or by contacting us at support@ruseapp.ai.

Deletion:

You can request deletion of your account by contacting support@ruseapp.ai or closing your account through the App, subject to exceptions under applicable law. Please note that we may retain your personal information even after you have deleted your account when required or permitted by applicable law, including when:

We may also retain aggregate, anonymized, or deidentified data about you. We may need to verify your identity before processing requests, and may request additional information to confirm identity.

9.2 Limitations on Rights

Your privacy rights are subject to the exceptions described in Section 9.1 above. In particular, we may decline or limit requests where the information is required for legal proceedings, where deletion would impair legal claims or defenses, or where retention is required by law.

9.3 How to Exercise Rights

To exercise your rights:

We will respond to requests within the timeframes required by applicable law (generally 30–45 days).

9.4 Verification

We may need to verify your identity before processing requests, particularly for:

We may request additional information to confirm identity, such as:

10. California Privacy Rights (CCPA/CPRA)

This section provides additional disclosures required under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, "CCPA"), and applies to California residents whose personal information we collect.

10.1 Your California Privacy Rights

If you are a California resident, you have the following rights under the CCPA:

10.2 Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information:

10.3 How We Use and Disclose Personal Information

We use and disclose personal information for the business purposes described in Sections 3 and 4 of this Privacy Policy. We disclose personal information to the following categories of recipients for business purposes:

We do not sell personal information as defined by the CCPA. We do not share personal information for cross-context behavioral advertising.

10.4 How to Exercise Your California Rights

To submit a request to exercise your California privacy rights:

We will verify your identity before processing your request. We will respond to verifiable consumer requests within 45 days. If we need additional time (up to an additional 45 days), we will notify you in writing. You may designate an authorized agent to submit requests on your behalf. We may require verification that you authorized the agent to act on your behalf.

10.5 Opt-Out Preference Signals

We honor opt-out preference signals, including the Global Privacy Control (GPC). If we detect a GPC signal from your browser, we will treat it as a valid opt-out request for the sale or sharing of personal information associated with that browser. We will provide confirmation when an opt-out request has been processed.

11. European Privacy Rights (GDPR)

While the Services are primarily intended for users in the United States, this section provides additional information for individuals located in the European Economic Area, United Kingdom, or Switzerland, should they access or use our Services.

11.1 GDPR Rights

If you are located in the EEA, UK, or Switzerland, you may have the following rights under applicable data protection law:

11.2 Legal Bases for Processing

We process personal data under the following legal bases:

11.3 How to Exercise GDPR Rights

To exercise your rights:

We will respond within one month, or notify you if we need up to two additional months for complex requests. We will respond to requests free of charge unless requests are manifestly unfounded, excessive, or repetitive. We will verify your identity before processing requests.

11.4 Supervisory Authorities

If you are in the EU, UK, or Switzerland, you have the right to lodge a complaint with your local data protection authority:

12. Children's Privacy

12.1 Minimum Age Requirements

Ruse is intended for users who are 13 years of age or older. By using the App, you represent that you are at least 13 years old. If you are under 13, you may not use Ruse, and you should not submit any personal information to us. If we learn that we have collected personal information from a user under 13 without verifiable parental consent, we will delete that information promptly and terminate the associated account.

12.2 Users Between 13 and 17

If you are between the ages of 13 and 17, you may use Ruse subject to any applicable parental consent requirements in your jurisdiction. We collect only the minimum personal information necessary to provide the service to teen users, and we do not sell or share the personal information of users we know to be under 18 with third parties for advertising or marketing purposes.

12.3 Age Signals from the App Store

Where Apple provides us with age-range signals through the App Store (including via the Declared Age Range API), we use that information to apply age-appropriate restrictions and defaults in accordance with applicable law. If those signals indicate that a user is under 13, we will restrict access to the service and promptly delete any personal information collected, consistent with our obligations under the Children's Online Privacy Protection Act (COPPA) and applicable state law. If signals indicate a user is between 13 and 17, we will apply additional data minimization practices and restrict features that are not appropriate for minor users.

12.4 Parental Consent and Controls

We support Apple's Family Sharing and parental control features. Parents or guardians who believe their child under 13 has created an account or submitted personal information to Ruse may contact us at support@ruseapp.ai to request deletion of that information. We will respond to all verified requests within 30 days.

12.5 No Advertising to Minors

We do not display advertising within the App. No personal information from any user, including minors, is used for advertising purposes.

12.6 Compliance with Applicable Law

We comply with the Children's Online Privacy Protection Act (COPPA) and applicable state privacy laws governing the collection and use of personal information from children and teenagers, including laws in California, Texas, Louisiana, and Utah. As these laws evolve, we will update our practices and this policy accordingly.

12.7 If We Discover Data from Minors

If we learn that we have collected personal information from a person under 13, we will:

13. Detection Accuracy and Limitation of Liability

13.1 No Guarantee of Accuracy

The App uses artificial intelligence and machine learning technologies to analyze media and estimate the likelihood that content is AI-generated. Detection results are probabilistic estimates and should not be treated as definitive or conclusive proof that any particular piece of content was or was not generated by artificial intelligence. AI detection technology is inherently limited and may produce false positives (incorrectly identifying human-created content as AI-generated) or false negatives (failing to detect AI-generated content).

13.2 Not Legal Advice

Detection results provided by the App do not constitute legal advice, expert opinion, or forensic analysis. You should not rely solely on the App's results to make legal, employment, academic, or other consequential decisions. If you intend to use detection results in connection with legal proceedings or other significant matters, we recommend consulting with qualified legal counsel and independent forensic experts.

13.3 Limitation of Liability

To the fullest extent permitted by applicable law, ARCOS Labs provides the Services on an "as is" and "as available" basis, without warranties of any kind, whether express, implied, or statutory, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. ARCOS Labs does not warrant that the Services will be uninterrupted, error-free, or that detection results will be accurate or reliable. In no event shall ARCOS Labs be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of or inability to use the Services, including but not limited to damages arising from reliance on detection results. This limitation of liability applies to the fullest extent permitted by law and is further described in our Terms and Conditions.

14. Apple App Store Privacy Disclosures

As required by Apple, we provide a summary of our data collection and use practices on the App's product page in the Apple App Store (commonly referred to as "privacy nutrition labels"). These disclosures are intended to be consistent with this Privacy Policy. In the event of any conflict between the App Store privacy disclosures and this Privacy Policy, this Privacy Policy shall control. We review and update our App Store privacy disclosures when we update this Privacy Policy or when our data practices change.

15. Governing Law

This Privacy Policy and any disputes arising out of or related to it shall be governed by and construed in accordance with the laws of the State of New York, United States, without regard to its conflict of law principles. Any legal action or proceeding arising under this Privacy Policy shall be brought exclusively in the federal or state courts located in New York County, New York, and you consent to the personal jurisdiction of such courts.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any changes consistent with applicable law, including by posting the new Privacy Policy on the Website and within the App and updating the "Effective Date" at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about our information practices. Changes to this Privacy Policy are effective when they are posted.

17. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our privacy practices:

Email: support@ruseapp.ai
Mail: ARCOS Labs, 228 Park Ave S PMB 265575, New York, NY 10003