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Ruse App Privacy Policy

Last Updated: May 13, 2026

1. Introduction

1.1 Who We Are

ARCOS Labs ("ARCOS Labs," "we," "us," or "our") operates the Ruse AI Detection App (the "App") and the related website at ruseapp.ai (the "Website") (collectively, the "Services"). The App is available on iOS in the United States and is the primary interface through which users submit media for AI detection analysis. The Website provides information about our services.

We are committed to handling your information responsibly and securely. Please note that the disclosures and rights set forth in this Privacy Policy are provided in the interest of transparency and are not intended to waive any applicable exemptions under state and federal law. We do not sell user-submitted media and do not use it to train AI models without explicit consent.

1.2 Scope of This Policy

This Privacy Policy describes:

This Privacy Policy applies to personal information collected through the Services, including:

This Privacy Policy should be read together with our Terms and Conditions, available at https://www.ruseapp.ai/terms.html, which govern your use of the Services. Please note that our Services may contain links to third-party websites or services. This Privacy Policy does not apply to those third parties. We are not responsible for their privacy practices and encourage you to read their privacy policies.

2. Information We Collect

As used in this Privacy Policy, "personal information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identifiable individual. Personal information includes "personal data" and "personally identifiable information" as those terms are defined in applicable privacy laws.

Personal information does not include publicly available information (as defined under applicable law); information that has been deidentified; or aggregate consumer information. "Publicly available information" includes information made available from federal, state, or local government records; information that a business has a reasonable basis to believe is lawfully available to the general public, either through widely distributed media or by the individual; unless such information is subject to applicable legal restrictions. We may create aggregated, anonymized, and deidentified information from personal information through processes designed to remove or obscure identifiers or through aggregation, obfuscation, or other means. Subject to applicable law, such information is not considered personal information under this Privacy Policy.

2.1 Information You Provide Directly

User Information:

When you use the App, we may collect:

Payment Information:

Payment information is processed exclusively through Apple Inc.'s App Store (In-App Purchases). We do not directly collect or store credit card or banking details. We may receive payment confirmation and transaction history from Apple for the purpose of maintaining your subscription and payment records.

Submission Information:

When you submit media through the App, we collect information associated with your submission:

Communications:

When you communicate with us, we collect:

2.2 Information Collected

Our Services may use cookies and other tracking technologies such as web beacons, embedded scripts, and tags (collectively, "Cookies"), which collect information from you upon consent as you use our Services. On our Website, this may include:

For more information on our use of tracking technologies, please review Section 5 ("Cookies").

On the iOS App, we collect the following information that you consent to:

2.3 Information from Third Parties

We may receive limited information from our service providers, including those providing infrastructure and hosting services, payment processing, communications, security, and other services. For example, we may collect payment confirmation and subscription status information from Apple to facilitate payments and prevent fraud.

We do not purchase data from data brokers or third-party marketing companies.

3. How We Use Your Information

We may use your personal information for the following purposes:

3.1 To Provide and Operate the Services

3.2 For Legal and Evidentiary Purposes

ARCOS Labs may retain user-submitted media, including associated analysis and AI detection results, where reasonably necessary for legitimate legal purposes. Such purposes may include:

Where appropriate and permitted by law, ARCOS Labs may disclose relevant submission data to legal professionals, advisors, courts, or other authorized parties in connection with such proceedings. We will take reasonable steps to limit such disclosures to what is necessary and, where feasible, to de-identify or minimize personal information.

By submitting content through the App, you represent and warrant that you have the right and authority to submit such material. You affirmatively consent to the retention of your submissions as potential evidence, including in proceedings on behalf of third-party clients, for the duration of any active or reasonably anticipated legal proceeding. Upon resolution or conclusion of such proceeding, or if no proceeding materializes within a reasonable period, submissions will be deleted or anonymized consistent with Section 7 of this Privacy Policy.

3.3 To Communicate With You

App Communications:

Important: We do not send marketing communications or newsletters. All communications are transactional and related to your use of the App.

3.4 For Security and Fraud Prevention

Security:

Compliance:

3.5 For Analytics and Improvement

Service Improvement:

Research:

3.6 Use of Submission Media

We understand that the media you submit through the App may be personal or sensitive in nature. We want to be transparent about how your submissions are and are not used:

If we ever wish to use your submission for a purpose not described in this Privacy Policy, we will contact you and obtain your explicit consent before doing so.

3.7 Prohibited Submissions

To protect all users and comply with applicable law, you must not submit, upload or provide content through the App that falls into the following categories Child Sexual Abuse Material (CSAM): Any content that depicts, appears to depict, or facilitates the sexual exploitation or abuse of a minor. We are required by law to report any such content to the National Center for Missing & Exploited Children (NCMEC) and to applicable law enforcement.

For clarity: The App is designed for users to analyze publicly available or publicly posted content (such as social media posts, online videos, and other publicly shared media) to determine whether it may be AI-generated. Submitting screenshots or recordings of publicly available content for AI detection analysis is a permitted and intended use of the App.

If we become aware that prohibited content has been submitted, we reserve the right to:

This list of prohibited submissions is also addressed in our Terms and Conditions. By using the App, you agree not to submit prohibited content as described herein and in the Terms and Conditions.

4. How We Disclose Your Information

We may disclose your information to the following categories of recipients. We do not disclose personal information to third parties for those third parties' own marketing or advertising purposes.

4.1 Legal and Evidentiary Disclosures

Submissions:

We may make available your submissions (detection outputs, URLs, and analysis) as necessary and in accordance to applicable law, to:

Identity Protection:

We do not disclose user identity unless:

4.2 Service Providers

We may disclose information to service providers who perform services on our behalf, including:

Infrastructure and Hosting:

Payment Processing:

Communications:

Security:

AI Processing:

When you submit media through the App, the media content is transmitted to third-party AI service providers for detection analysis and evidence summarization on our behalf. We configure these services in accordance with their published API data usage policies, which generally state that customer content submitted through API services is not used to train their general AI models without permission.

Analytics:

Advertising and Measurement:

When you use the App, we may share information with Meta and similar advertising and measurement providers, including event data (such as App installs, subscription events, and other actions), device identifiers, and IP address. These providers may use this information to provide measurement services and to target and deliver advertisements on their platforms. For users who allow tracking through Apple's App Tracking Transparency prompt, full event data is shared with Meta for measurement, attribution, audience building, and ad targeting. For users who decline tracking, event data is shared in Meta's Limited Data Use mode, which restricts Meta to providing measurement services only and prevents the use of your data for ad targeting or audience building. This limitation applies to all users globally, regardless of location.

These service providers are authorized to process personal information only as necessary to provide services to us and are subject to contractual obligations to protect such information.

4.3 Parties Related to Compliance and Harm Prevention

We may disclose information:

In Legal Proceedings:

To Law Enforcement or Regulatory Authorities, as required or permitted by applicable law:

In Emergency Situations:

4.4 Business Transferees

If ARCOS Labs is involved in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding, personal information may be transferred to the successor entity, subject to this Privacy Policy or an equivalent policy.

4.5 Aggregate, Anonymized, and Deidentified Data

We may create and disclose aggregate, anonymized, or deidentified data that cannot reasonably identify you in accordance with applicable law, including:

5. Cookies

We use Cookies on our Website to maintain your session and keep you logged in; remember your preferences and settings; provide security and prevent fraud; ensure the Website functions properly; and analyze the use of our Website. The iOS App does not use browser cookies but may use other technologies, such as device identifiers and SDKs, to support similar functionality in accordance with applicable platform requirements.

5.1 Cookies We Use

Cookies on our Website generally fall into the following categories:

You can modify your browser settings to accept or decline certain cookies. However, if you decline certain cookies, some features of our Website may not function as designed.

5.2 Analytics Information

We may use Google Analytics or other providers for analytics services. These analytics services may use Cookies for the purpose of providing analytics services to us on how users use the Website. Information generated by these services (e.g., your IP address and other usage information) may be transmitted to and stored by Google Analytics and other service providers on servers in the U.S. (or elsewhere) and these providers may use this information for purposes such as evaluating your use of the Website, compiling statistical reports on Website activity, and providing other services relating to Website activity and other Internet usage. You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on.

We also use PostHog for product analytics across both the Website and the iOS App. PostHog collects usage data such as screens visited, features used, session duration, and device information to help us understand how users interact with our Services and to improve functionality. PostHog processes this data on our behalf and is subject to contractual obligations to protect your information. PostHog does not use your data for its own advertising or marketing purposes. For more information about PostHog's privacy practices, please visit PostHog's privacy policy at https://posthog.com/privacy.

5.3 Advertising and Measurement Technologies

We use Meta Pixel and similar advertising and measurement technologies on our Website and within the iOS App to measure the effectiveness of our marketing, attribute App installs and subscription conversions, and deliver advertisements on third-party platforms. These technologies may collect device identifiers, event data, and information about your interactions with our Services, and may share this information with Meta and other advertising partners. On the iOS App, the data shared is governed by your response to Apple's App Tracking Transparency prompt, as described in Section 2.2. For more information about Meta's data practices, please visit Meta's privacy policy.

5.4 Do Not Track

Some browsers transmit "Do Not Track" signals. We do not currently respond to Do Not Track signals because there is no industry standard for how to interpret them. We will continue to evaluate this approach as standards evolve.

6. International Data Transfers

The Services are primarily intended for users in the United States. However, your information may be transferred to, stored, and processed in countries other than your own where our service providers operate. These countries may have data protection laws different from those in your jurisdiction.

We take reasonable measures to protect personal information transferred across borders in accordance with applicable law.

6.1 Where We Process Data

ARCOS Labs is based in the United States. Your information may be transferred to, stored, and processed in:

For users subject to EU, UK, or Swiss data protection laws, we will implement Standard Contractual Clauses or other legally approved transfer mechanisms as applicable.

7. Data Retention

7.1 Retention Periods

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

7.2 Evidentiary Retention

Submissions retained for potential legal or evidentiary purposes will be held for the duration of any active or reasonably anticipated legal proceeding in which such submissions may constitute relevant evidence. ARCOS Labs will review the continued necessity of such retention on a rolling basis no less than annually. Upon final resolution of any associated proceeding, or if no proceeding materializes within three (3) years of the date the submission was first flagged for evidentiary retention, submissions will be deleted or anonymized consistent with Section 7.3 below, unless a longer retention period is required by applicable law or court order.

7.3 Deletion and Anonymization

After retention periods expire:

7.4 Exceptions to Deletion

We may retain information longer when:

8. Data Security

The security of your personal information is important to us, but no method of transmission over the Internet or method of electronic storage is 100% secure. We implement reasonable administrative, technical, and physical security measures to protect personal information against unauthorized access, disclosure, alteration, and destruction, but we cannot guarantee its absolute security. You transmit information to us at your own risk and are responsible for the security of information in your possession or control. We recommend: being cautious about phishing attempts that may attempt to access your device.

8.1 Data Breach Notification

In the event of a data breach that compromises the security, confidentiality, or integrity of your personal information, we will notify affected users in accordance with applicable federal and state law, including California's data breach notification statute (Cal. Civ. Code § 1798.82), and also in adherence to laws in other jurisdictions. Notification may be provided via email, in-App notice, or prominent posting on our Website, depending on the circumstances and as required by law. We will also notify relevant regulatory authorities as required.

9. Your Privacy Choices

9.1 General Choices

All users may have certain choices regarding our collection, use, and disclosure of personal information.

Access:

You can request access to the personal information we hold about you by contacting us at support@ruseapp.ai.

Correction:

You can request corrections to your personal information by contacting us at support@ruseapp.ai.

Deletion:

You can request deletion of your personal information through the Ruse App or by contacting support@ruseapp.ai, subject to exceptions under applicable law. Please note that we may retain your personal information even after a deletion request when required or permitted by applicable law, including when:

We may also retain aggregate, anonymized, or deidentified data about you. We may need to verify your identity before processing requests, and may request additional information to confirm identity.

If we decline to fulfill a deletion request due to an active legal hold, we will notify you in writing of the basis for the denial to the extent permitted by applicable law.

9.2 Limitations on Choices

Your privacy choices are subject to the exceptions described above. In particular, we may decline or limit requests where the information is required for legal proceedings, where deletion would impair legal claims or defenses, or where retention is required by law.

9.3 How to Exercise Choices

To exercise your choices:

We will respond to requests within the timeframes required by applicable law (generally 30–45 days).

9.4 Verification

We may need to verify your identity before processing requests, particularly for:

We may request additional information to confirm identity, such as:

10. California Privacy Rights (CCPA/CPRA)

This section provides additional disclosures required under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, "CCPA"), and applies to California residents whose personal information we collect.

10.1 Your California Privacy Rights

If you are a California resident, you have the following rights under the CCPA:

10.2 Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information:

10.3 How We Use and Disclose Personal Information

We use and disclose personal information for the business purposes described in Sections 3 and 4 of this Privacy Policy. We disclose personal information to the following categories of recipients for business purposes:

We do not sell personal information for monetary consideration. We may share personal information with advertising and measurement partners (such as Meta) for marketing attribution and measurement purposes, which may be considered "sharing" under the CCPA. You may opt out of such sharing as described in Section 10.5.

10.4 How to Exercise Your California Rights

To submit a request to exercise your California privacy rights:

We will verify your identity before processing your request. We will respond to verifiable consumer requests within 45 days. If we need additional time (up to an additional 45 days), we will notify you in writing. You may designate an authorized agent to submit requests on your behalf. We may require verification that you authorized the agent to act on your behalf.

10.5 Opt-Out Preference Signals

We honor opt-out preference signals on our Website, including the Global Privacy Control (GPC). If we detect a GPC signal from your browser, we will treat it as a valid opt-out request for the sale or sharing of personal information associated with that browser and will configure our advertising and measurement partners (including Meta) accordingly. We will provide confirmation when an opt-out request has been processed. On the iOS App, you may opt out of tracking-based advertising by declining the App Tracking Transparency prompt, in which case event data shared with advertising partners is limited to measurement-only purposes.

11. European Privacy Rights (GDPR)

While the Services are primarily intended for users in the United States, this section provides additional information for individuals located in the European Economic Area, United Kingdom, or Switzerland, should they access or use our Services.

11.1 GDPR Rights

If you are located in the EEA, UK, or Switzerland, you may have the following rights under applicable data protection law:

11.2 Legal Bases for Processing

We process personal data under the following legal bases:

11.3 How to Exercise GDPR Rights

To exercise your rights:

We will respond within one month, or notify you if we need up to two additional months for complex requests. We will respond to requests free of charge unless requests are manifestly unfounded, excessive, or repetitive. We will verify your identity before processing requests.

11.4 Supervisory Authorities

If you are in the EU, UK, or Switzerland, you have the right to lodge a complaint with your local data protection authority:

12. Children's Privacy

12.1 Minimum Age Requirements

Ruse is intended for users who are 13 years of age or older. By using the App, you represent that you are at least 13 years old. If you are under 13, you may not use Ruse, and you should not submit any personal information to us. If we learn that we have collected personal information from a user under 13 without verifiable parental consent, we will delete that information promptly.

12.2 Users Between 13 and 17

If you are between the ages of 13 and 17, you may use Ruse subject to any applicable parental consent requirements in your jurisdiction. We collect only the minimum personal information necessary to provide the service to teen users, and we do not target advertising campaigns toward users we know to be under 18.

12.3 Age Signals from the App Store

Where Apple provides us with age-range signals through the App Store (including via the Declared Age Range API), we use that information to apply age-appropriate restrictions and defaults in accordance with applicable law. If those signals indicate that a user is under 13, we will restrict access to the service and promptly delete any personal information collected, consistent with our obligations under the Children's Online Privacy Protection Act (COPPA) and applicable state law. If signals indicate a user is between 13 and 17, we will apply additional data minimization practices, restrict features that are not appropriate for minor users, and avoid targeting advertising campaigns toward them.

12.4 Parental Consent and Controls

We support Apple's Family Sharing and parental control features. Parents or guardians who believe their child under 13 has submitted personal information to Ruse may contact us at support@ruseapp.ai to request deletion of that information. We will respond to all verified requests as permitted by applicable law.

12.5 Advertising and Minors

We do not display advertising within the App. We may share event data with advertising and measurement partners for marketing attribution and analytics purposes as described in Sections 2.2, 4.2, and 5.3. We do not actively target advertising campaigns toward users under 18, and we apply additional restrictions where age signals are available to us through the App Store.

12.6 Compliance with Applicable Law

We comply with the Children's Online Privacy Protection Act (COPPA) and applicable state privacy laws governing the collection and use of personal information from children and teenagers, including laws in California, Texas, Louisiana, and Utah. As these laws evolve, we will update our practices and this policy accordingly.

12.7 If We Discover Data from Minors

If we learn that we have collected personal information from a person under 13, we will:

13. Detection Accuracy and Limitation of Liability

13.1 No Guarantee of Accuracy

The App uses artificial intelligence and machine learning technologies to analyze media and estimate the likelihood that content is AI-generated. Detection results are probabilistic estimates and should not be treated as definitive or conclusive proof that any particular piece of content was or was not generated by artificial intelligence. AI detection technology is inherently limited and may produce false positives (incorrectly identifying human-created content as AI-generated) or false negatives (failing to detect AI-generated content).

13.2 Not Legal Advice

Detection results provided by the App do not constitute legal advice, expert opinion, or forensic analysis. You should not rely solely on the App's results to make legal, employment, academic, or other consequential decisions. If you intend to use detection results in connection with legal proceedings or other significant matters, we recommend consulting with qualified legal counsel and independent forensic experts.

13.3 Limitation of Liability

To the fullest extent permitted by applicable law, ARCOS Labs provides the Services on an "as is" and "as available" basis, without warranties of any kind, whether express, implied, or statutory, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. ARCOS Labs does not warrant that the Services will be uninterrupted, error-free, or that detection results will be accurate or reliable. In no event shall ARCOS Labs be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of or inability to use the Services, including but not limited to damages arising from reliance on detection results. This limitation of liability applies to the fullest extent permitted by law and is further described in our Terms and Conditions.

14. Apple App Store Privacy Disclosures

As required by Apple Inc., we provide a summary of our data collection and use practices on the App's product page in the Apple App Store (commonly referred to as "privacy nutrition labels"). These disclosures are intended to be consistent with this Privacy Policy. To the extent permitted by applicable law, in the event of any conflict between the App Store privacy disclosures and this Privacy Policy, this Privacy Policy shall control. We review and update our App Store privacy disclosures periodically when we update this Privacy Policy or when our data practices change.

15. Governing Law

This Privacy Policy and any disputes arising out of or related to it shall be governed by and construed in accordance with the laws of the State of New York, United States, without regard to its conflict of law principles. Any legal action or proceeding arising under this Privacy Policy shall be brought exclusively in the federal or state courts located in New York County, New York, and you consent to the personal jurisdiction of such courts.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any changes consistent with applicable law, including by posting the new Privacy Policy on the Website and within the App and updating the "Effective Date" at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about our information practices. Changes to this Privacy Policy are effective when they are posted.

17. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our privacy practices:

Email: support@ruseapp.ai
Mail: ARCOS Labs, 228 Park Ave S PMB 265575, New York, NY 10003